This programme examines the distribution innovations that leading banks around the world are making, from branches to phones to digital. It will share innovations in branch format design and usage, and how the most successful ones drive increased profitability.
Areas of Focus
Digital - the all-encompassing change in the way people go about their daily business
The programme will share current and future innovations in banking and non-banking that are shaping people’s lives, and investigate how to respond positively to these changes for long term benefit.
Whilst the programme will cover all aspects of distribution, it will also focus on just how the people delivering the customer experience need to be managed, targeted and rewarded to maximise results.
Marketing is becoming increasingly challenging due to the need to show a clear ROI. This programme will share the 'how' and focus on how marketing teams can deliver an increased share of wallet.