Do you measure it and reward people for delivery – or are you more focused on selling products?
Every time you interact with a customer you have an opportunity to influence their perceptions of you. Unfortunately, negative customer perceptions of banks are all too common because these interactions have been outsourced or badly handled.
A wholehearted focus on the customer experience from start to finish can produce real differentiation. At Customer Buyology we can help you to improve your customer experience, make it consistent and measure it effectively. Our unique customer experience store tours give a real insight into the customer's viewpoint, and can be a real eye-opener.