Data is so important for today’s successful bank – the best retailers like Apple and Amazon have become masters at using data to drive superior performance across their businesses

Successful banks of the future will be those that transform data into meaningful information that is seen to be adding value to their customers' day to day lives. If retailers, especially online retailers, are already adept at doing this, there is no reason why banks can't replicate their success.

At Customer Buyology we can provide guidance on collecting, mining and using data effectively, making this precious asset work hard for you.